Develop a new merchandise identity for Penguin, to appeal to Gen Z readers.
Give examples of at least 3 different merchandise products, and showcase a coherent

brand identity that speaks to who Penguin are now and what Gen Z want to see.
The kind of merchandise is up to you (anything except food or clothing). But no matter what
form, it should exist to enhance the reading experience in some way. For example, traditional
products have been notebooks to jot down quotes, cushions to sit on as you read, bags to carry
your books in, even chairs to relax in… and whatever you pick should be relevant to your audience.